Posts Tagged ‘ Online Marketing Degree ’

Many students have pursued degree programs that were not necessarily their first choice of study. However once they have gained some experience and some financial stability, many individuals decide to redefine their careers they are more comfortable with.

One such case exists with individuals who are interested in marketing. For whatever reason that prevented them from reaching their true potential before, online degrees in marketing provides them with the perfect opportunity to achieve their life long goal.

What is Marketing?

Marketing is the science and business practices that enable organizations to facilitate the flow of goods and services from the producer to the consumer. This far exceeds the concept that marketing is restricted to promotional efforts to sell a product.

Globalization has revolutionized the concept of marketing. Producers now must implement the customer experience from the concept development of their product. This includes planning manufacturing strategies, design, promotion, delivery and after purchase support. To achieve these goals, marketing officials must:

• Conduct research to identify the needs of the consumer
• Develop strategies to meet these needs
• Develop strategies to attract customers to the product
• Know how to deal with completion from both local and international competition.

Online Marketing Degrees

An online marketing degree will give new life to your professional life. The field of marketing is an exiting one where marketing professionals get the opportunity to interact with individuals from all walks of life.

To be a successful marketing agent, individuals require formal training. This training focuses on all the principles and best practices of the profession. Students are exposed to principles such as presentation, pricing, planning, management, supply and demand, finance and economics. Depending on the level of study, students may also be exposed to various social sciences that help them to understand behavioral trends. These include consumer psychology, sociology, statistical analysis and creative writing.

Online marketing degrees are offered at all levels of the educational ladder. As a result, to redefine their marketing career, many professionals try to increase their educational stock by going one step higher or focusing on specialized marketing training programs. Online marketing degrees are offered at the associate, certificate, bachelors, master and PhD level from various online colleges.

Career growth with Online Marketing Degrees

An online degree in marketing opens the door to many job opportunities. Your increased education coupled with your previous experience is the perfect combination to land that perfect marketing job.Many graduates of online marketing degree programs go on to gain employment as:

• Brand managers: As brand managers, they are responsible for a particular product. As a result, they ensure that all stages of the product from development to delivery run smoothly.
• Sales manager: Sales managers supervise the achievement of sales quota. They recruit the best staff that is able to get the product out to the consumer.
• Advertising managers: As advertising managers, they can choose either the business or creative side of the profession. However, both include creating attractive campaigns that attract customers to the product.

To get an online marketing degree, first you need to find an accredited online university that offers online marketing degree programs. When you earn a degree from an accredited online university, you will acquire comprehensive knowledge in marketing. Job opportunities abound for marketing degree holders. As the marketing field is quite competitive in nature, you need to have something extra in order to be successful. This something extra comes in the form of practical training that can only be delivered by select universities. With the right kind of practical training, you will be able to implement your marketing strategies in whichever career you choose.

Syllabus of Online Marketing Degree Programs

The syllabus of an online marketing degree includes courses in buyer behavior, marketing research principle, demand analysis, sales operations and management, market segments, pricing theory, marketing campaign, retailing, consumer relations, advertising methods and strategic planning. Before beginning any online marketing degree program, it is recommended that you take a close look at the syllabus first.

Kinds of Online Marketing Degree Programs

There are four different kinds of online marketing degree programs. To start with, you can earn an Associate degree in marketing. With an Associates degree in marketing, you will learn fundamental knowledge of marketing related concepts. After successfully earning an Associates degree in marketing, you can begin a Bachelors degree program in marketing. A terrific benefit to earning the Bachelors degree in marketing is that it will help you in securing a job.


The Masters Degree program in marketing is tailor made for individuals who are looking to advance their careers. To earn a Masters Degree in marketing, you need to study for a period of two years. The PhD degree in marketing is the highest educational level that you can achieve in the field of marketing. Admission into a PhD program is possible after completing the Masters Degree.

DeVry University is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor’s and master’s degree programs. Whether you earn your degree on campus, online, or through a combination of both, you’ll find small classes and personal attention from experienced and respected professors focused on one thing – your educational and career success. Discover education working at DeVry University.

Whether you take classes at one of our 90+ locations, online, or through a combination of both you can be confident that you’re earning a degree that employers will value. That’s because at DeVry University we develop our curriculum to meet the needs of today’s businesses by working with top business leaders to develop our curriculum. You’ll also have the option of earning your degree faster through our accelerated programs—a year-round intensive structure. No matter how you choose to put your schedule together, you’ll find all your classes are taught by distinguished professors with real-world experience, dedicated to your success. Discover education working at DeVry University.

Begin your academic journey with the ultimate goal in mind – your career. Since 1931, DeVry University has been preparing students in the classroom to excel in the business world. With our year-round academic calendar that allows you to complete a four-year degree program in as few as three, on campus and online classes and professional-development resources, achieving your dream career can become a reality. Discover education working at DeVry University.

At DeVry University, we understand your time and money are valuable. So whether you need to study days, nights or even weekends, we can help you design a schedule that will work for you. You can earn your degree at one of our 90+ locations, online, or through a mix of both. However you choose to do it, you can achieve your goals with our affordable tuition, numerous available scholarships, and other financing options for qualifying students.

When you’re a student at DeVry University, you’ll find support every step of the way. Our dedicated team of professors and academic advisors will help advisors will help you stay on track to meet your educational and career goals. And when you’re ready, there are Career Services experts to guide your employment search. With our career fairs and on campus employment interviews, we’ll help connect you with sought-after companies and today’s fastest growing careers.

Disclaimer:

DeVry University is accredited by The Higher Learning Commission of the North Central Association, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. In New York, DeVry University operates as DeVry College of New York. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certified to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211
Program availability varies by location.
©2011 DeVry Educational Development Corp. All rights reserved.

The Job Description of a Marketing Analyst

A marketing analyst is an individual who gathers information about what people think to help companies understand what type of products people want and at what price. The specific duties of a marketing analyst will vary depending on the type and size of organization they work for, however, these specialist practitioners focus exclusively on designing and conducting surveys through various media channels including telephone, internet, and mail or they may develop advertising brochures and commercials, sales plans and product promotions such as give-a- ways or rebates. Marketing analysts may also work with statisticians, economists or collaborate with other marketing analysts in order to designs surveys.

Other duties of a marketing analyst include:

• analyzing and collecting data to evaluate existing and potential product or service market
• evaluate prices, sales and methods of marketing and distribution
• study data on past sales to predict future sales
• devise and implement effective strategic methods and procedures in order to obtain correct data
• design surveys to assess consumer preferences

Marketing Analysts are hired by a variety of clients such as government agencies or corporations to make recommendations and help them implement ideas on the promotion, distribution and pricing of products or services. However, most clients hire them to gather, compile and analyze data in order to identify and monitor its competition as well as research and monitor current market conditions or changes in the industry that may affect sales.


The information gathered also allows them to make fiscal or policy decisions, measuring the effectiveness of those decisions or to improve customer satisfaction.


Marketing Analysts must possess certain preferred qualities in order to distinguish themselves from their competition and create a niche market for themselves. These include possessing strong analytical skills and keen attention to details, exceptionally well organized, goal orientated, strong oral and written communications, analytical problem-solving skills, and the ability to articulate and display a high level of professionalism. They must also be patient and persistent due to having to work for long hours sometimes under difficult circumstances. Having strong people skills is a must as sometimes they must supervise interviews for individuals of varying cultural, religious and educational backgrounds.

Education Required for becoming a Marketing Analyst

A Bachelor’s degree is the minimum requirement needed to pursue many entry-level marketing analyst positions such as administrative trainee or research assistant. However, a Masters degree is the basic requirement for companies seeking marketing analysts to occupy technical positions within their organization.


The training programs required for aspiring marketing analysts must include courses in business, marketing and consumer behavior coupled with other liberal arts and social science courses in English, Economics, Psychology and Sociology. Due to the importance of quantitative skills in the career of a marketing analyst, courses providing instructions in Statistics, Mathematics, Computer Science, Sampling Theory and Design are significantly helpful to your career as you progress in this dynamic and increasingly competitive field.


Most marketing analysts often go on to pursue advanced degrees in business administration, communications, marketing, statistics or a closely related field to enhance their personal and professional growth. They also continuously upgrade their skills through short courses and seminars to keep abreast of the latest methods of developing, conducting and analyzing surveys and other data.

Online Programs to Get You There

Individuals can gain formal education and practical specialized training needed for the position of a marketing analyst through various accredited institutions that offer an online marketing degree. The online institutions that offer the concentration in Marketing at the Bachelor or Master Degree levels provide additional focus on the latest principles and technologies utilized within today’s high tech global environment. Some of the online course topics covered include those in e-commerce, consumer behavior, marketing strategy, market research, professional selling and internet marketing to develop students’ abilities in general business management, critical thinking, problem solving, decision making, communication and writing skills. Some of the top Schools providing an Online Marketing Degree include:

• Kaplan University
• Strayer University
• AUI Online
• North West Arkansas Community College (Marketing Analyst Program)

Average Salary for a Marketing Analyst

The salary for a marketing analyst will vary depending on the type and size of the company, location, level of qualification and experience. Studies reveal that more than 50% of marketing analysts earn between $35,493 and $45,205 per year.

By successfully earning an online Bachelor in Marketing, you will get plenty of career opportunities. It includes working in a business, newspaper, public relation agency and government departments.

Working in a Business

In a business, there is separate department for Marketing where the Marketing professionals work as a team. The Marketing department is headed by the Marketing manager who is given the responsibility of directly reporting to the top management. If you are interested in becoming a Marketing manager, you will require an MBA in Marketing; the Bachelor in Marketing is not going to be enough.

Working in a Newspaper

The Marketing department is an integral part of any newspaper. The main responsibility of the Marketing department is to increase the sales figure of the newspaper and contact various companies for advertising purpose. A newspaper is not going to be successful unless the Marketing department is working properly.

Working in a Public Relation Agency

Working in a public relation agency is completely different from working in a business or newspaper. In a public relation agency, you need to increase the client base and do management.

Working in Government

When working in a government department, you need to implement the Marketing strategy that is set by the government.

Average Salary

The average salary of individuals with an online Bachelor in Marketing is in the range of $30,000 to $65,000. By working in government, you can earn a lot more. To increase your average salary, take admission in a Master level degree program.

Online Colleges Offering Bachelors in Marketing

Strayer University - If you are looking to earn your Bachelors in Marketing Degree quickly and at affordable rates, you must take admission at Strayer University. With a low student-faculty ratio at Strayer University, you will be able to understand all the Marketing topics without any hassle.


Capella University – The Bachelors in Marketing degree program of Capella University is quite good in terms of syllabus. Apart from theoretical knowledge, you are also going to get practical training from the experienced faculty. Capella University offers all their students placement assistance.


Kaplan University - By taking admission at Kaplan University, you can earn a Bachelor of Science degree in Marketing. The syllabus of this degree program includes marketing strategy, organizational leadership, marketing research and consumer behavior.