Many students have pursued degree programs that were not necessarily their first choice of study. However once they have gained some experience and some financial stability, many individuals decide to redefine their careers they are more comfortable with.

One such case exists with individuals who are interested in marketing. For whatever reason that prevented them from reaching their true potential before, online degrees in marketing provides them with the perfect opportunity to achieve their life long goal.

What is Marketing?

Marketing is the science and business practices that enable organizations to facilitate the flow of goods and services from the producer to the consumer. This far exceeds the concept that marketing is restricted to promotional efforts to sell a product.

Globalization has revolutionized the concept of marketing. Producers now must implement the customer experience from the concept development of their product. This includes planning manufacturing strategies, design, promotion, delivery and after purchase support. To achieve these goals, marketing officials must:

• Conduct research to identify the needs of the consumer
• Develop strategies to meet these needs
• Develop strategies to attract customers to the product
• Know how to deal with completion from both local and international competition.

Online Marketing Degrees

An online marketing degree will give new life to your professional life. The field of marketing is an exiting one where marketing professionals get the opportunity to interact with individuals from all walks of life.

To be a successful marketing agent, individuals require formal training. This training focuses on all the principles and best practices of the profession. Students are exposed to principles such as presentation, pricing, planning, management, supply and demand, finance and economics. Depending on the level of study, students may also be exposed to various social sciences that help them to understand behavioral trends. These include consumer psychology, sociology, statistical analysis and creative writing.

Online marketing degrees are offered at all levels of the educational ladder. As a result, to redefine their marketing career, many professionals try to increase their educational stock by going one step higher or focusing on specialized marketing training programs. Online marketing degrees are offered at the associate, certificate, bachelors, master and PhD level from various online colleges.

Career growth with Online Marketing Degrees

An online degree in marketing opens the door to many job opportunities. Your increased education coupled with your previous experience is the perfect combination to land that perfect marketing job.Many graduates of online marketing degree programs go on to gain employment as:

• Brand managers: As brand managers, they are responsible for a particular product. As a result, they ensure that all stages of the product from development to delivery run smoothly.
• Sales manager: Sales managers supervise the achievement of sales quota. They recruit the best staff that is able to get the product out to the consumer.
• Advertising managers: As advertising managers, they can choose either the business or creative side of the profession. However, both include creating attractive campaigns that attract customers to the product.

To get an online marketing degree, first you need to find an accredited online university that offers online marketing degree programs. When you earn a degree from an accredited online university, you will acquire comprehensive knowledge in marketing. Job opportunities abound for marketing degree holders. As the marketing field is quite competitive in nature, you need to have something extra in order to be successful. This something extra comes in the form of practical training that can only be delivered by select universities. With the right kind of practical training, you will be able to implement your marketing strategies in whichever career you choose.

Syllabus of Online Marketing Degree Programs

The syllabus of an online marketing degree includes courses in buyer behavior, marketing research principle, demand analysis, sales operations and management, market segments, pricing theory, marketing campaign, retailing, consumer relations, advertising methods and strategic planning. Before beginning any online marketing degree program, it is recommended that you take a close look at the syllabus first.

Kinds of Online Marketing Degree Programs

There are four different kinds of online marketing degree programs. To start with, you can earn an Associate degree in marketing. With an Associates degree in marketing, you will learn fundamental knowledge of marketing related concepts. After successfully earning an Associates degree in marketing, you can begin a Bachelors degree program in marketing. A terrific benefit to earning the Bachelors degree in marketing is that it will help you in securing a job.


The Masters Degree program in marketing is tailor made for individuals who are looking to advance their careers. To earn a Masters Degree in marketing, you need to study for a period of two years. The PhD degree in marketing is the highest educational level that you can achieve in the field of marketing. Admission into a PhD program is possible after completing the Masters Degree.

By studying at DeVry University you will get the most detailed and career-oriented education. With experience of more than 75 years, DeVry University has widely been regarded as the leader in technology based business education. DeVry University works in collaboration with the top business leaders and American Marketing Associations in order to come up with programs that meet the requirements and desires of students. The university faculty helps students to develop valuable skills throughout their educational career.

Accelerated Degree Program at DeVry University

DeVry University provides an accelerated degree program schedule where students are able to complete their degree requirements in shorter periods. DeVry University uses an applications-based learning model that includes real-world experiences and projects. Teaching is conducted by qualified and experienced faculty members familiar with the newest trends in online education. A Member of the North Central Association, DeVry University is accredited by The Higher Learning Commission. DeVry University is also approved by the Maryland Higher Education Commission and Colorado Commission on Higher Education.

Master of Business Administration in Sales and Marketing

Sophisticated skills are an absolute must if you want to market and sell products in the present competitive business environment. By successfully earning a Master of Business Administration degree in Sales and Marketing from DeVry University, you have the necessary training to thrive in the field of sales and marketing.


The syllabus of this online degree program is designed to help you improve your communication and creative skills. At DeVry University, you can earn a Master of Business Administration degree in Sales and Marketing in a matter of three years. With the Master of Business degree in Sales and Marketing, you can work as a sales manager, marketing manager and advertising manager. You can also make a career in the field of marketing research and public relations.

Course Structure of DeVry University

The course structure of DeVry University Master of Business Administration in Sales and Marketing program is built around Terminal Course objectives. This ensures that important marketing concepts are practiced in every course. To earn a Master of Business Administration in Sales and Marketing degree, you need to finish four courses from the below mentioned electives:

• Electronic commerce marketing management
• Marketing research
• New product development
• Consumer behavior
• Channels of distribution
• Sales management
• Advertising management

The course in marketing research from DeVry University gives you an overview of how to collect and analyze details so that marketing decisions can be readily taken. The course in marketing research includes written questionnaires, qualitative and quantitative research techniques, focus groups and telephone surveys. The main focus of this online course is on the analysis of marketing research that can assist managers in making decisions with regard to product features, target markets, advertising and pricing.


Courses in new product development offer a framework for planning, evaluation and implementation. From commercialization to idea generation, you will learn the vital workings of new product development routines.

The Job Description of a Marketing Analyst

A marketing analyst is an individual who gathers information about what people think to help companies understand what type of products people want and at what price. The specific duties of a marketing analyst will vary depending on the type and size of organization they work for, however, these specialist practitioners focus exclusively on designing and conducting surveys through various media channels including telephone, internet, and mail or they may develop advertising brochures and commercials, sales plans and product promotions such as give-a- ways or rebates. Marketing analysts may also work with statisticians, economists or collaborate with other marketing analysts in order to designs surveys.

Other duties of a marketing analyst include:

• analyzing and collecting data to evaluate existing and potential product or service market
• evaluate prices, sales and methods of marketing and distribution
• study data on past sales to predict future sales
• devise and implement effective strategic methods and procedures in order to obtain correct data
• design surveys to assess consumer preferences

Marketing Analysts are hired by a variety of clients such as government agencies or corporations to make recommendations and help them implement ideas on the promotion, distribution and pricing of products or services. However, most clients hire them to gather, compile and analyze data in order to identify and monitor its competition as well as research and monitor current market conditions or changes in the industry that may affect sales.


The information gathered also allows them to make fiscal or policy decisions, measuring the effectiveness of those decisions or to improve customer satisfaction.


Marketing Analysts must possess certain preferred qualities in order to distinguish themselves from their competition and create a niche market for themselves. These include possessing strong analytical skills and keen attention to details, exceptionally well organized, goal orientated, strong oral and written communications, analytical problem-solving skills, and the ability to articulate and display a high level of professionalism. They must also be patient and persistent due to having to work for long hours sometimes under difficult circumstances. Having strong people skills is a must as sometimes they must supervise interviews for individuals of varying cultural, religious and educational backgrounds.

Education Required for becoming a Marketing Analyst

A Bachelor’s degree is the minimum requirement needed to pursue many entry-level marketing analyst positions such as administrative trainee or research assistant. However, a Masters degree is the basic requirement for companies seeking marketing analysts to occupy technical positions within their organization.


The training programs required for aspiring marketing analysts must include courses in business, marketing and consumer behavior coupled with other liberal arts and social science courses in English, Economics, Psychology and Sociology. Due to the importance of quantitative skills in the career of a marketing analyst, courses providing instructions in Statistics, Mathematics, Computer Science, Sampling Theory and Design are significantly helpful to your career as you progress in this dynamic and increasingly competitive field.


Most marketing analysts often go on to pursue advanced degrees in business administration, communications, marketing, statistics or a closely related field to enhance their personal and professional growth. They also continuously upgrade their skills through short courses and seminars to keep abreast of the latest methods of developing, conducting and analyzing surveys and other data.

Online Programs to Get You There

Individuals can gain formal education and practical specialized training needed for the position of a marketing analyst through various accredited institutions that offer an online marketing degree. The online institutions that offer the concentration in Marketing at the Bachelor or Master Degree levels provide additional focus on the latest principles and technologies utilized within today’s high tech global environment. Some of the online course topics covered include those in e-commerce, consumer behavior, marketing strategy, market research, professional selling and internet marketing to develop students’ abilities in general business management, critical thinking, problem solving, decision making, communication and writing skills. Some of the top Schools providing an Online Marketing Degree include:

• Westwood College Online
• Kaplan University
• Strayer University
• AUI Online
• North West Arkansas Community College (Marketing Analyst Program)

Average Salary for a Marketing Analyst

The salary for a marketing analyst will vary depending on the type and size of the company, location, level of qualification and experience. Studies reveal that more than 50% of marketing analysts earn between $35,493 and $45,205 per year.

By successfully earning an online Bachelor in Marketing, you will get plenty of career opportunities. It includes working in a business, newspaper, public relation agency and government departments.

Working in a Business

In a business, there is separate department for Marketing where the Marketing professionals work as a team. The Marketing department is headed by the Marketing manager who is given the responsibility of directly reporting to the top management. If you are interested in becoming a Marketing manager, you will require an MBA in Marketing; the Bachelor in Marketing is not going to be enough.

Working in a Newspaper

The Marketing department is an integral part of any newspaper. The main responsibility of the Marketing department is to increase the sales figure of the newspaper and contact various companies for advertising purpose. A newspaper is not going to be successful unless the Marketing department is working properly.

Working in a Public Relation Agency

Working in a public relation agency is completely different from working in a business or newspaper. In a public relation agency, you need to increase the client base and do management.

Working in Government

When working in a government department, you need to implement the Marketing strategy that is set by the government.

Average Salary

The average salary of individuals with an online Bachelor in Marketing is in the range of $30,000 to $65,000. By working in government, you can earn a lot more. To increase your average salary, take admission in a Master level degree program.

Online Colleges Offering Bachelors in Marketing

Strayer University - If you are looking to earn your Bachelors in Marketing Degree quickly and at affordable rates, you must take admission at Strayer University. With a low student-faculty ratio at Strayer University, you will be able to understand all the Marketing topics without any hassle.


Capella University – The Bachelors in Marketing degree program of Capella University is quite good in terms of syllabus. Apart from theoretical knowledge, you are also going to get practical training from the experienced faculty. Capella University offers all their students placement assistance.


Kaplan University - By taking admission at Kaplan University, you can earn a Bachelor of Science degree in Marketing. The syllabus of this degree program includes marketing strategy, organizational leadership, marketing research and consumer behavior.