The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing with an emphasis on current trends focuses on equipping students with the essential tools needed to pursue entry to mid-level management positions within the field.

Description of the Online B.S. Degree in Business Administration/Marketing

Participants of the program will explore traditional emerging practices and techniques to cultivate general management skills including oral communication, interpersonal skills, writing, language and speaking skills as well as leadership and management abilities.


This broad-based curriculum explores all aspects of marketing including:

• Helping students develop insights into an organization’s marketing objectives, the environment in which it operates as well as its competition
• The ability to conduct marketing on all levels including local, international, online marketing, sales and supply
• The ability to analyze market behavior
• How to conduct marketing research to identify customer needs
• Approaches related to consumer motivation and product development
• Planning methods to determine target audience and prices
• How to devise marketing strategies including project management, financial planning and budget management

In addition, students will become familiar with using the latest software, operating systems and programs used in marketing. The program delves into areas such as customer relationship management, global customer management, sales management, advertising and sales as well as researching, evaluating and assessing current marketing trends. This is to be sure that students will develop an awareness of emerging global economic changes in today’s rapidly evolving and expanding marketing field.

Courses details of Online B.S. Degree in Business Administration/Marketing

Courses covered throughout the B.S. Business Administration\Marketing Concentration include Accounting 1, Accounting 2, Principles of Marketing, and Introduction to Business, Business Law, Statistics, Operations, Microeconomics, Macroeconomics, Consumer Behavior, Marketing Policy and Strategy, International Economics, Financial Management, Information Systems Enterprise, Global Business and Critical Thinking and Decision Making.


The program also allows students to gain specialized training through chosen areas of specialization of particular interest such as marketing management, marketing research and international marketing.

Schools offering Online B.S. Degree in Business Administration\Marketing Degree

• Walden University
• The National University Online
• Old Dominion University
• Kaplan University
• Argosy Online
• DeVry University
• Post University

Careers with a B.S. in Business Administration/Marketing

As a marketing major, you will have varying responsibilities including supervising several departments working to determine market demands, ways to maximize the company’s profits through pricing and distribution as well as effective direct promotion efforts. The B.S. in Business Administration\Marketing Degree Program provides the best training ground needed for initial entry or advancement to top-level positions in any organization as well as opening the door for pursuing higher qualifications within the field.


Successful graduates of the program will have the right qualifications needed to distinguish themselves from the competition and pursue career opportunities that exist in fields such as sales, advertising, marketing research, retail merchandising, public relations, product management, branding or marketing strategy. Titled positions commonly pursued by marketing majors include research assistant, management trainee, brand or product manager, advertising manager, sales manager or public relations manager.

Average Salary with a B.S. in Business Administration/Marketing Degree

The average salary for graduates with a B.S. in Business Administration/Marketing Degree will vary depending on the size, location and level of responsibility within the organization. Depending on the position, the average salary can be in the range of $39,375 to $45,000 per year.

What are the pros and cons of pursuing an Online B.S. in Business Administration/Marketing?

Pros

When you opt to pursue your marketing degree online, you will have the opportunity of increasing your marketability, earning income potential as well as enhancing your professional growth without giving up your existing job. In addition, you have the option to complete your online degree at an accelerated pace and become familiar with the latest software, operating systems and programs relevant to the marketing scope.


Cons

Some online degree programs may require limited on-campus attendance to complete. Students may complain that they do not experience the true traditional campus spirit due to limited access to online instructors, fellow peers and social activities. Depending on the course requirements, some can be hardware intensive requiring students to buy new or additional computer equipment. Though there are many excellent schools available, some online institutions have little or no recognized accreditation, so students must check accreditation before applying.

The University of Liverpool conducts online degree programs in collaboration with the Laureate Online Education. Each module at University of Liverpool lasts for a period of six to eight weeks. Students also have a choice of taking breaks in between the modules. When you begin studying at University of Liverpool, you do not need to worry about your studies as class sizes are normally quite small. With small class size, instructors are able to work more directly with students. At University of Liverpool, you can study at your own pace and can gain work experience while earning a degree. Students are able to contact their instructors through e-mail or by phone.

The syllabus is designed by the industry experts taking into account the current trends in the educational field. University of Liverpool’s syllabus is updated regularly to reflect current changes in the schedule. Faculty members at University of Liverpool are highly qualified and experienced teachers who are able to provide students with quality education and support throughout their course.

Master of Business Administration in Marketing

The Master of Business Administration in marketing degree program at University of Liverpool is designed to give lots of choices in terms of specialization. For example, if you want to specialize in sales management, you can easily do so at University of Liverpool. At University of Liverpool students can attend online classes on their own schedule from any location.

Admission to MBA marketing at University of Liverpool

For admission into the Master of Business Administration in marketing program at University of Liverpool, applicants must have earned a Bachelors degree from an accredited college or university. By successfully earning a Master of Business Administration in marketing degree, you can get entry level jobs in the field of business, marketing, sales and management. Completion of the Master of Business Administration in marketing degree, allows for easy admission into the PhD degree program.


To earn a Master of Business Administration in marketing degree, you need to finish business core courses and specialized online courses. Business core courses include marketing management, financial management, managerial accounting, consumer behavior and new product development. Specialized courses that you need to finish are marketing research, marketing management, organizational behavior and marketing communications.

Widely regarded as the best online college in the world, Penn Foster College is accredited by the Accrediting Commission of the Distance Education and Training Council. Penn Foster College is licensed by the Arizona State Board for Private Postsecondary Education and is a member of the American Association of College Registrars and Admissions Officers, American Association of Community Colleges and Pennsylvania Association of Private School Administrators.

Studying at Penn Foster College

For students working on a part-time basis and cannot attend classes regularly, Penn Foster College is the best option. Students receive their study material and are able to complete their courses from home. The teaching methodologies adopted by Penn Foster College have helped so many students in reaching their career objectives. Comparatively, tuition rates are low at Penn Foster College.


By earning a degree from an accredited college like Penn Foster will put you in live for lots of job opportunities. Students can apply for financial aid at Penn Foster College as they provide competitive grants and scholarships to their students.

Associate Degree in Marketing from Penn Foster College

You can earn an Associate degree in marketing from Penn Foster at your own pace. The courses that you need to study are principles of marketing, principles of management, advertising principles, business statistics, business law and marketing research. By successfully earning an Associate degree in marketing, you can get entry-level jobs in the field of marketing, public relations, sales, business, marketing communications and advertising.


When begin in the marketing program at Penn Foster, you will be provided with books, learning aids and equipment required to study marketing concepts. To earn an Online Associate Degree in Marketing, you need to complete four semesters in a period of about two years.


With Penn Foster College you can receive credit for previous college course work as well. To get credit for previous college course work, you need to contact the college administration and submit all your official documents, transcripts, or reports.

Semester System at Penn Foster College

In the first semester, you will go through basic skills assessment, business orientation, information literacy, introduction to business and principles of management. In second semester, you are going to learn computer applications, English composition, financial accounting, interpersonal communication, and principles of management and marketing. The course in marketing will teach you about the marketing environment, segmentation, planning, consumer behavior, distribution strategy and promotion strategy.


The third semester is all about economics, managerial accounting, business writing, technical writing and advertising principles. The course in advertising principles will give you an overview of advertising techniques and their uses in the field of marketing. The fourth and final semester includes business law, consumer behavior and marketing research. The course in consumer behavior gives an overview of how consumers think when buying any product as well as the role of marketing in the decision making.

Marketing is the art of getting products form the distributor to the consumer. This includes utilizing whatever resources available to persuade the consumer to select its products. These methods include discounts and sales, public relations, pricing strategies, packaging and sampling.

To be an effective marketing professional, individuals must determine consumer product demands or conduct extensive research to target potential consumers. They must undertake effective planning strategies to determine the level of demand by consumers. The exact marketing strategy utilized will depend on the type of product, target market and the budget available. It takes a special type of individual with the right characteristics to excel in the field of marketing. Some of these qualities include:

• Empathy: this requires marketing practitioners to possess the ability to identify themselves with consumers and have a good feel of the opinion on the ground which in turn makes the consumer feel respected
• Know What to Look For: requires marketing practitioners to use their research skills and insight to analyze the consumer and its needs
• Focus: self-driven and possess the ability to accomplish set goals
• Responsible: the ability to take charge of situations and solve difficult circumstances
• Optimistic: to be professional in the pursuit to convince potential customers to purchase their products
• Charismatic: to be able to convince consumers through coercive or persuasive methods

Why pursue a Marketing Degree

Marketing is a very dynamic industry. It encompasses all the processes involved from conception of the product to the final sale and service. To be able to conduct the proper analysis, advertising research and distribution, individuals will gain a significant advantage by pursuing a degree in marketing.

Types of Marketing Degree and Scope

Most institutions offer marketing degrees at all levels of accreditation. These include the Associate, Bachelors, Masters and PhD levels. Each level of educational growth adopts a specific design with an advanced and in-depth study of the marketing industry. The basic online courses of marketing focus on topics such as Planning and Research Processes and Their Design, Sampling, Data Collection Methods and their Analysis, Communication and Promotion Techniques, Marketing Research and Prospecting Techniques, Business Plan Development and Budgeting and Cost Analysis.

Top Accredited Online Universities and Colleges offering a Marketing Degree

Top online universities and colleges offering a marketing degree include:

Argosy University
Strayer University Online
Westwood College Online
Colorado Technical Institute Online
Keiser University
Kaplan University

The marketing degrees offered by these top online universities focus on equipping students with the relevant marketing knowledge and practical techniques critical to helping them excel in this ever-evolving and volatile marketing industry. Some of these marketing degree programs offered by these top online universities include:

BBA in Marketing

The Bachelor of Business Administration in Marketing qualifies students to work in various marketing careers at the supervisory level in both public and private sector industry.

MBA in Marketing

The Master of Business Administration with a concentration on Marketing will see students focusing on specific areas of marketing and methods of gaining a competitive advantage.

PhD in Marketing

The PhD in Marketing specialization focuses on research in marketing, methods of enhancing the profession and breaking new ground.

To acquire the best MBA Marketing degree online, make sure that you take admission in an accredited college or university. Quality of syllabus is an integral part of any MBA degree program, especially when your area of specialization is marketing. You should not take admission in a program where not much emphasis is put on marketing strategies and marketing research.

Eligibility

To acquire the best MBA Marketing degree online, you need to satisfy the eligibility criteria first. This includes having a Bachelor degree from an accredited university with good grades and work experience of at least one year. The majority of top online colleges and universities conduct an entrance exam before giving admission to any student. In order to get admission into a good college, you need to perform well in the entrance exam followed by a group discussion and interview.

Syllabus

The main feature of top MBA Marketing degree program is that the syllabus is designed by the industry experts and not the faculty members. Aware of the current trends happening in the field of Marketing, industry experts can design the syllabus much better. Most of the top online colleges and universities update their syllabus every three months as Marketing is a highly competitive field and if students miss any topic it can have a negative impact on their career.

Advantages

• You can study at your own pace. This is extremely useful for working professionals who cannot attend classes regularly.
• By successfully earning an MBA Marketing degree online, you can make a career in the field of Marketing.
• You can earn your degree quickly through the accelerated degree program.
• You do not need to prepare notes as study material is provided by your online university.

Online Universities Offering an MBA Marketing Degree Online

Walden University – If you are looking to earn an MBA Marketing degree quickly, Walden University is the way to go. Walden University runs accelerated degree program for their students. Walden University provides financial aid to their students in the form of grants and scholarships.