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The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing with an emphasis on current trends focuses on equipping students with the essential tools needed to pursue entry to mid-level management positions within the field.
Participants of the program will explore traditional emerging practices and techniques to cultivate general management skills including oral communication, interpersonal skills, writing, language and speaking skills as well as leadership and management abilities.
This broad-based curriculum explores all aspects of marketing including:
In addition, students will become familiar with using the latest software, operating systems and programs used in marketing. The program delves into areas such as customer relationship management, global customer management, sales management, advertising and sales as well as researching, evaluating and assessing current marketing trends. This is to be sure that students will develop an awareness of emerging global economic changes in today’s rapidly evolving and expanding marketing field.
Courses covered throughout the B.S. Business Administration\Marketing Concentration include Accounting 1, Accounting 2, Principles of Marketing, and Introduction to Business, Business Law, Statistics, Operations, Microeconomics, Macroeconomics, Consumer Behavior, Marketing Policy and Strategy, International Economics, Financial Management, Information Systems Enterprise, Global Business and Critical Thinking and Decision Making.
The program also allows students to gain specialized training through chosen areas of specialization of particular interest such as marketing management, marketing research and international marketing.
As a marketing major, you will have varying responsibilities including supervising several departments working to determine market demands, ways to maximize the company’s profits through pricing and distribution as well as effective direct promotion efforts. The B.S. in Business Administration\Marketing Degree Program provides the best training ground needed for initial entry or advancement to top-level positions in any organization as well as opening the door for pursuing higher qualifications within the field.
Successful graduates of the program will have the right qualifications needed to distinguish themselves from the competition and pursue career opportunities that exist in fields such as sales, advertising, marketing research, retail merchandising, public relations, product management, branding or marketing strategy. Titled positions commonly pursued by marketing majors include research assistant, management trainee, brand or product manager, advertising manager, sales manager or public relations manager.
The median salary for graduates with a B.S. in Business Administration/Marketing Degree will vary depending on the size, location and level of responsibility within the organization. Depending on the position, the median salary can be in the range of $39,375 to $45,000 per year.
When you opt to pursue your marketing degree online, you will have the opportunity of increasing your marketability, earning income potential as well as enhancing your professional growth without giving up your existing job. In addition, you have the option to complete your online degree at an accelerated pace and become familiar with the latest software, operating systems and programs relevant to the marketing scope.
Some online degree programs may require limited on-campus attendance to complete. Students may complain that they do not experience the true traditional campus spirit due to limited access to online instructors, fellow peers and social activities. Depending on the course requirements, some can be hardware intensive requiring students to buy new or additional computer equipment. Though there are many excellent schools available, some online institutions have little or no recognized accreditation, so students must check accreditation before applying.