To get an online marketing degree, first you need to find an accredited online university that offers online marketing degree programs. When you earn a degree from an accredited online university, you will acquire comprehensive knowledge in marketing. Job opportunities abound for marketing degree holders. As the marketing field is quite competitive in nature, you need to have something extra in order to be successful. This something extra comes in the form of practical training that can only be delivered by select universities. With the right kind of practical training, you will be able to implement your marketing strategies in whichever career you choose.

Syllabus of Online Marketing Degree Programs

The syllabus of an online marketing degree includes courses in buyer behavior, marketing research principle, demand analysis, sales operations and management, market segments, pricing theory, marketing campaign, retailing, consumer relations, advertising methods and strategic planning. Before beginning any online marketing degree program, it is recommended that you take a close look at the syllabus first.

Kinds of Online Marketing Degree Programs

There are four different kinds of online marketing degree programs. To start with, you can earn an Associate degree in marketing. With an Associates degree in marketing, you will learn fundamental knowledge of marketing related concepts. After successfully earning an Associates degree in marketing, you can begin a Bachelors degree program in marketing. A terrific benefit to earning the Bachelors degree in marketing is that it will help you in securing a job.


The Masters Degree program in marketing is tailor made for individuals who are looking to advance their careers. To earn a Masters Degree in marketing, you need to study for a period of two years. The PhD degree in marketing is the highest educational level that you can achieve in the field of marketing. Admission into a PhD program is possible after completing the Masters Degree.

By studying at DeVry University you will get the most detailed and career-oriented education. With experience of more than 75 years, DeVry University has widely been regarded as the leader in technology based business education. DeVry University works in collaboration with the top business leaders and American Marketing Associations in order to come up with programs that meet the requirements and desires of students. The university faculty helps students to develop valuable skills throughout their educational career.

Accelerated Degree Program at DeVry University

DeVry University provides an accelerated degree program schedule where students are able to complete their degree requirements in shorter periods. DeVry University uses an applications-based learning model that includes real-world experiences and projects. Teaching is conducted by qualified and experienced faculty members familiar with the newest trends in online education. A Member of the North Central Association, DeVry University is accredited by The Higher Learning Commission. DeVry University is also approved by the Maryland Higher Education Commission and Colorado Commission on Higher Education.

Master of Business Administration in Sales and Marketing

Sophisticated skills are an absolute must if you want to market and sell products in the present competitive business environment. By successfully earning a Master of Business Administration degree in Sales and Marketing from DeVry University, you have the necessary training to thrive in the field of sales and marketing.


The syllabus of this online degree program is designed to help you improve your communication and creative skills. At DeVry University, you can earn a Master of Business Administration degree in Sales and Marketing in a matter of three years. With the Master of Business degree in Sales and Marketing, you can work as a sales manager, marketing manager and advertising manager. You can also make a career in the field of marketing research and public relations.

Course Structure of DeVry University

The course structure of DeVry University Master of Business Administration in Sales and Marketing program is built around Terminal Course objectives. This ensures that important marketing concepts are practiced in every course. To earn a Master of Business Administration in Sales and Marketing degree, you need to finish four courses from the below mentioned electives:

• Electronic commerce marketing management
• Marketing research
• New product development
• Consumer behavior
• Channels of distribution
• Sales management
• Advertising management

The course in marketing research from DeVry University gives you an overview of how to collect and analyze details so that marketing decisions can be readily taken. The course in marketing research includes written questionnaires, qualitative and quantitative research techniques, focus groups and telephone surveys. The main focus of this online course is on the analysis of marketing research that can assist managers in making decisions with regard to product features, target markets, advertising and pricing.


Courses in new product development offer a framework for planning, evaluation and implementation. From commercialization to idea generation, you will learn the vital workings of new product development routines.

Widely regarded as the best online college in the world, Penn Foster College is accredited by the Accrediting Commission of the Distance Education and Training Council. Penn Foster College is licensed by the Arizona State Board for Private Postsecondary Education and is a member of the American Association of College Registrars and Admissions Officers, American Association of Community Colleges and Pennsylvania Association of Private School Administrators.

Studying at Penn Foster College

For students working on a part-time basis and cannot attend classes regularly, Penn Foster College is the best option. Students receive their study material and are able to complete their courses from home. The teaching methodologies adopted by Penn Foster College have helped so many students in reaching their career objectives. Comparatively, tuition rates are low at Penn Foster College.


By earning a degree from an accredited college like Penn Foster will put you in live for lots of job opportunities. Students can apply for financial aid at Penn Foster College as they provide competitive grants and scholarships to their students.

Associate Degree in Marketing from Penn Foster College

You can earn an Associate degree in marketing from Penn Foster at your own pace. The courses that you need to study are principles of marketing, principles of management, advertising principles, business statistics, business law and marketing research. By successfully earning an Associate degree in marketing, you can get entry-level jobs in the field of marketing, public relations, sales, business, marketing communications and advertising.


When begin in the marketing program at Penn Foster, you will be provided with books, learning aids and equipment required to study marketing concepts. To earn an Online Associate Degree in Marketing, you need to complete four semesters in a period of about two years.


With Penn Foster College you can receive credit for previous college course work as well. To get credit for previous college course work, you need to contact the college administration and submit all your official documents, transcripts, or reports.

Semester System at Penn Foster College

In the first semester, you will go through basic skills assessment, business orientation, information literacy, introduction to business and principles of management. In second semester, you are going to learn computer applications, English composition, financial accounting, interpersonal communication, and principles of management and marketing. The course in marketing will teach you about the marketing environment, segmentation, planning, consumer behavior, distribution strategy and promotion strategy.


The third semester is all about economics, managerial accounting, business writing, technical writing and advertising principles. The course in advertising principles will give you an overview of advertising techniques and their uses in the field of marketing. The fourth and final semester includes business law, consumer behavior and marketing research. The course in consumer behavior gives an overview of how consumers think when buying any product as well as the role of marketing in the decision making.