Archive for the ‘ Online Marketing Degree ’ Category

The Masters of Business Administration (MBA) with emphasis in marketing is designed for those who intend to pursue executive positions or corporate advancement in the marketing profession. This program offers students an in-debt and comprehensive insight of the science and art of marketing. Marketing specialists will use their knowledge to anticipate consumer needs, design products and services to meet those needs, and create campaigns to reach consumers who desire these products.

Marketing Specialists Connecting Businesses with Consumers

Marketing is a very important part of every business operation, this is why both large and small companies hire marketing professionals with the knowledge and experience to reach their customers base, recognize consumer trends and design and develop effective advertising campaign strategies that will help their business grow and succeed. Earning a MBA with an emphasis in Marketing gives you the training you will need to enter the job market with real world knowledge and training that can be applied immediately on the job, or you can take your career to the next level by getting the position you desire.

Career Opportunities for MBA Marketing Professionals

Graduates with a Masters of Business Administration degree concentration in marketing will enjoy excellent career opportunities and growth potential in this highly competitive field including but not limited to:

• Marketing manager
• New product manager
• Market research analyst
• Brand manager
• market planning executives
• Advertising manager
• Marketing communications manager
• Sales manager

Admission Requirements and Procedures for Marketing MBA Students

Admissions requirements and procedures may vary from one institution to the next; however graduate programs require an undergraduate degree. In most cases, an admissions application, GRE or GMAT scores and an official copy of your transcripts needs to be submitted to enter the MBA Marketing program. In addition, a few colleges may want to conduct interviews, or have you submit essays and letters of recommendation to determine if you are a good fit for this program.

MBA Marketing Preparation and Coursework

The Masters of Business Administration with marketing concentration will help students to develop a solid education and knowledge base in marketing, analytical skills, and creativity needed to succeed in this field. Sample coursework in a MBA Marketing program includes: Marketing Management, Marketing Strategy, Market Research, Consumer Behavior, Organizational Research and Theory, New Product Marketing, Business-to Business Marketing, Business Ethics and Product Management, among others.

MBA with Emphasis in Marketing Outlook

Businesses are always looking for creative, highly educated marketing professionals who understand the changing economy and new trends. This is an exciting and rewarding field that could lead to many wonderful opportunities. To add to your credentials and move your career forward, why not pursue a Masters of Business Administration (MBA) degree with emphasis in marketing at an online college or university today.

Many students have pursued degree programs that were not necessarily their first choice of study. However once they have gained some experience and some financial stability, many individuals decide to redefine their careers they are more comfortable with.

One such case exists with individuals who are interested in marketing. For whatever reason that prevented them from reaching their true potential before, online degrees in marketing provides them with the perfect opportunity to achieve their life long goal.

What is Marketing?

Marketing is the science and business practices that enable organizations to facilitate the flow of goods and services from the producer to the consumer. This far exceeds the concept that marketing is restricted to promotional efforts to sell a product.

Globalization has revolutionized the concept of marketing. Producers now must implement the customer experience from the concept development of their product. This includes planning manufacturing strategies, design, promotion, delivery and after purchase support. To achieve these goals, marketing officials must:

• Conduct research to identify the needs of the consumer
• Develop strategies to meet these needs
• Develop strategies to attract customers to the product
• Know how to deal with completion from both local and international competition.

Online Marketing Degrees

An online marketing degree will give new life to your professional life. The field of marketing is an exiting one where marketing professionals get the opportunity to interact with individuals from all walks of life.

To be a successful marketing agent, individuals require formal training. This training focuses on all the principles and best practices of the profession. Students are exposed to principles such as presentation, pricing, planning, management, supply and demand, finance and economics. Depending on the level of study, students may also be exposed to various social sciences that help them to understand behavioral trends. These include consumer psychology, sociology, statistical analysis and creative writing.

Online marketing degrees are offered at all levels of the educational ladder. As a result, to redefine their marketing career, many professionals try to increase their educational stock by going one step higher or focusing on specialized marketing training programs. Online marketing degrees are offered at the associate, certificate, bachelors, master and PhD level from various online colleges.

Career growth with Online Marketing Degrees

An online degree in marketing opens the door to many job opportunities. Your increased education coupled with your previous experience is the perfect combination to land that perfect marketing job.Many graduates of online marketing degree programs go on to gain employment as:

• Brand managers: As brand managers, they are responsible for a particular product. As a result, they ensure that all stages of the product from development to delivery run smoothly.
• Sales manager: Sales managers supervise the achievement of sales quota. They recruit the best staff that is able to get the product out to the consumer.
• Advertising managers: As advertising managers, they can choose either the business or creative side of the profession. However, both include creating attractive campaigns that attract customers to the product.

To get an online marketing degree, first you need to find an accredited online university that offers online marketing degree programs. When you earn a degree from an accredited online university, you will acquire comprehensive knowledge in marketing. Job opportunities abound for marketing degree holders. As the marketing field is quite competitive in nature, you need to have something extra in order to be successful. This something extra comes in the form of practical training that can only be delivered by select universities. With the right kind of practical training, you will be able to implement your marketing strategies in whichever career you choose.

Syllabus of Online Marketing Degree Programs

The syllabus of an online marketing degree includes courses in buyer behavior, marketing research principle, demand analysis, sales operations and management, market segments, pricing theory, marketing campaign, retailing, consumer relations, advertising methods and strategic planning. Before beginning any online marketing degree program, it is recommended that you take a close look at the syllabus first.

Kinds of Online Marketing Degree Programs

There are four different kinds of online marketing degree programs. To start with, you can earn an Associate degree in marketing. With an Associates degree in marketing, you will learn fundamental knowledge of marketing related concepts. After successfully earning an Associates degree in marketing, you can begin a Bachelors degree program in marketing. A terrific benefit to earning the Bachelors degree in marketing is that it will help you in securing a job.


The Masters Degree program in marketing is tailor made for individuals who are looking to advance their careers. To earn a Masters Degree in marketing, you need to study for a period of two years. The PhD degree in marketing is the highest educational level that you can achieve in the field of marketing. Admission into a PhD program is possible after completing the Masters Degree.

DeVry University is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor’s and master’s degree programs. Whether you earn your degree on campus, online, or through a combination of both, you’ll find small classes and personal attention from experienced and respected professors focused on one thing – your educational and career success. Discover education working at DeVry University.

Whether you take classes at one of our 90+ locations, online, or through a combination of both you can be confident that you’re earning a degree that employers will value. That’s because at DeVry University we develop our curriculum to meet the needs of today’s businesses by working with top business leaders to develop our curriculum. You’ll also have the option of earning your degree faster through our accelerated programs—a year-round intensive structure. No matter how you choose to put your schedule together, you’ll find all your classes are taught by distinguished professors with real-world experience, dedicated to your success. Discover education working at DeVry University.

Begin your academic journey with the ultimate goal in mind – your career. Since 1931, DeVry University has been preparing students in the classroom to excel in the business world. With our year-round academic calendar that allows you to complete a four-year degree program in as few as three, on campus and online classes and professional-development resources, achieving your dream career can become a reality. Discover education working at DeVry University.

At DeVry University, we understand your time and money are valuable. So whether you need to study days, nights or even weekends, we can help you design a schedule that will work for you. You can earn your degree at one of our 90+ locations, online, or through a mix of both. However you choose to do it, you can achieve your goals with our affordable tuition, numerous available scholarships, and other financing options for qualifying students.

When you’re a student at DeVry University, you’ll find support every step of the way. Our dedicated team of professors and academic advisors will help advisors will help you stay on track to meet your educational and career goals. And when you’re ready, there are Career Services experts to guide your employment search. With our career fairs and on campus employment interviews, we’ll help connect you with sought-after companies and today’s fastest growing careers.

Disclaimer:

DeVry University is accredited by The Higher Learning Commission of the North Central Association, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. In New York, DeVry University operates as DeVry College of New York. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certified to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211
Program availability varies by location.
©2011 DeVry Educational Development Corp. All rights reserved.

Widely regarded as the best online college in the world, Penn Foster College is accredited by the Accrediting Commission of the Distance Education and Training Council. Penn Foster College is licensed by the Arizona State Board for Private Postsecondary Education and is a member of the American Association of College Registrars and Admissions Officers, American Association of Community Colleges and Pennsylvania Association of Private School Administrators.

Studying at Penn Foster College

For students working on a part-time basis and cannot attend classes regularly, Penn Foster College is the best option. Students receive their study material and are able to complete their courses from home. The teaching methodologies adopted by Penn Foster College have helped so many students in reaching their career objectives. Comparatively, tuition rates are low at Penn Foster College.


By earning a degree from an accredited college like Penn Foster will put you in live for lots of job opportunities. Students can apply for financial aid at Penn Foster College as they provide competitive grants and scholarships to their students.

Associate Degree in Marketing from Penn Foster College

You can earn an Associate degree in marketing from Penn Foster at your own pace. The courses that you need to study are principles of marketing, principles of management, advertising principles, business statistics, business law and marketing research. By successfully earning an Associate degree in marketing, you can get entry-level jobs in the field of marketing, public relations, sales, business, marketing communications and advertising.


When begin in the marketing program at Penn Foster, you will be provided with books, learning aids and equipment required to study marketing concepts. To earn an Online Associate Degree in Marketing, you need to complete four semesters in a period of about two years.


With Penn Foster College you can receive credit for previous college course work as well. To get credit for previous college course work, you need to contact the college administration and submit all your official documents, transcripts, or reports.

Semester System at Penn Foster College

In the first semester, you will go through basic skills assessment, business orientation, information literacy, introduction to business and principles of management. In second semester, you are going to learn computer applications, English composition, financial accounting, interpersonal communication, and principles of management and marketing. The course in marketing will teach you about the marketing environment, segmentation, planning, consumer behavior, distribution strategy and promotion strategy.


The third semester is all about economics, managerial accounting, business writing, technical writing and advertising principles. The course in advertising principles will give you an overview of advertising techniques and their uses in the field of marketing. The fourth and final semester includes business law, consumer behavior and marketing research. The course in consumer behavior gives an overview of how consumers think when buying any product as well as the role of marketing in the decision making.

The Bachelor of Business Administration in Marketing prepares participants for entry level to middle management business administration positions in an organization’s marketing department. The program objectives of the BBA in Marketing Specialization is to provide students with a solid foundation in marketing concepts and business that will develop their understanding of all aspects related to the marketing process. In particular, the program focuses on providing students with a thorough understanding in:

• consumer behavior and market research to effect the marketing decision process
• how to implement business strategies to accommodate the changing global marketplace
• analyzing business problems
• market pricing
• influencing consumer-buyer behavior
• the use of technology in marketing and presentations
• assessing organizational needs and suggest ways of improving organizational standards
• how to advertise and promote
• managing retail operations
• international trade

The marketing specialization at this level also provides the resources needed to develop students’ abilities and gain valuable experience in sales management, marketing as well as develop proficiency in research, oral communication, speaking and business writing, spread sheets, problem solving, team building and leadership skills. The program helps them to develop ethical values that are crucial to gaining respect within the global business environment.


Students participate in workshops, case studies, hands-on projects as well as real world business simulations and web-based projects that help them to make power point presentations and other multi-media presentations.


Core courses covered include General Accounting 1, General Accounting 2, Finance, Economics, Business Law, Principles of Management, Financial Management and Principles of Marketing. The marketing specific courses with an emphasis on technology and communication provide valuable insight of how goods and services are channeled to producer and consumers and will cover topics such as Applied Marketing, Professional Marketing, Advertising and e-Commerce. Other sub-topics include Sales Management, Personnel Management, Customer Service, Statistical Methods and Salesmanship as well as Business Forecasting, Government Regulations in Business and Computer Information Systems.


In addition, the Bachelor of Business Administration in Marketing offers advanced level training to its participants by allowing them to choose and focus on specialized areas in marketing such as International Marketing and Risk or Analysis and Assessment of Global Market Trends. These course offerings will expand their knowledge in marketing techniques and the rising global interdependence in the business community.
The BBA in Marketing takes four years (depending on the number of courses you take) to complete and leads to more advanced business degrees.

Careers with a Bachelor of Business in Marketing Degree

The BBA in Marketing Degree opens the door to a lucrative and exciting career path within this dynamic marketing field. By specializing in a particular marketing field such as advertising, promotions, public relations, finance, retail management or sales you will further enhance the scope of your career opportunities as well as increase your marketability and income earning potential. Job titles that exist within the marketing department of large corporations include marketing assistant, product manager, and marketing communication manager, marketing director, sales promotion manager or marketing research manager. Other career opportunities that exist within other industries such as the financial, advertising and retailing industry include business analyst, project analyst, financial analyst or promotion and advertising specialist, media manager and sales promotion manager.

Average Salary with a Bachelor of Business in Marketing Degree

The median salary for graduates with a Bachelor of Business in Marketing Degree will depend on various factors including type of company and size, type of industry, area of expertise, benefits, experience and location. For individuals working as marketing managers and marketing coordinators can earn between $45,117 and $48,531 per year, while account managers and retail store managers earn an average $45,282 and $45,357 annually. Marketing Directors and Regional Sales Manager can expect to earn $64,803 and $70,300 per year.

What are the Pros and Cons of Earning an Online Bachelor of Business in Marketing Degree?

Pros

Accessibility: online educational programs allow students to pursue their studied from any convenient location from anywhere around the world.


Flexibility: students pursuing an online education have the flexibility to work and study at the same time.


Convenient: Students have 24hr access to learning material through the institution’s online library and coursework archive. Students have the choice of attending online classes at a time convenient to them whether day-night- or week-end classes.

Cons

Some of the disadvantages of pursuing an online education include:

• Hardware intensive
• Unpredictable technical difficulties
• Students who lack the self-discipline and motivation to study on their own may not enjoy the benefits that online education provides
• Despite the growing recognition of online education programs, some employers fail to recognize the value of degrees earned online
• Limited interaction between instructors and fellow peers

Baker College Online
Kaplan University
Pacific State University
American InterContinental University
South University
Bauer College Department of Marketing Entrepreneurship