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The Bachelor of Business Administration in Marketing prepares participants for entry level to middle management business administration positions in an organization’s marketing department. The program objectives of the BBA in Marketing Specialization is to provide students with a solid foundation in marketing concepts and business that will develop their understanding of all aspects related to the marketing process. In particular, the program focuses on providing students with a thorough understanding in:
The marketing specialization at this level also provides the resources needed to develop students’ abilities and gain valuable experience in sales management, marketing as well as develop proficiency in research, oral communication, speaking and business writing, spread sheets, problem solving, team building and leadership skills. The program helps them to develop ethical values that are crucial to gaining respect within the global business environment.
Students participate in workshops, case studies, hands-on projects as well as real world business simulations and web-based projects that help them to make power point presentations and other multi-media presentations.
Core courses covered include General Accounting 1, General Accounting 2, Finance, Economics, Business Law, Principles of Management, Financial Management and Principles of Marketing. The marketing specific courses with an emphasis on technology and communication provide valuable insight of how goods and services are channeled to producer and consumers and will cover topics such as Applied Marketing, Professional Marketing, Advertising and e-Commerce. Other sub-topics include Sales Management, Personnel Management, Customer Service, Statistical Methods and Salesmanship as well as Business Forecasting, Government Regulations in Business and Computer Information Systems.
In addition, the Bachelor of Business Administration in Marketing offers advanced level training to its participants by allowing them to choose and focus on specialized areas in marketing such as International Marketing and Risk or Analysis and Assessment of Global Market Trends. These course offerings will expand their knowledge in marketing techniques and the rising global interdependence in the business community.
The BBA in Marketing takes four years (depending on the number of courses you take) to complete and leads to more advanced business degrees.
The BBA in Marketing Degree opens the door to a lucrative and exciting career path within this dynamic marketing field. By specializing in a particular marketing field such as advertising, promotions, public relations, finance, retail management or sales you will further enhance the scope of your career opportunities as well as increase your marketability and income earning potential. Job titles that exist within the marketing department of large corporations include marketing assistant, product manager, and marketing communication manager, marketing director, sales promotion manager or marketing research manager. Other career opportunities that exist within other industries such as the financial, advertising and retailing industry include business analyst, project analyst, financial analyst or promotion and advertising specialist, media manager and sales promotion manager.
The median salary for graduates with a Bachelor of Business in Marketing Degree will depend on various factors including type of company and size, type of industry, area of expertise, benefits, experience and location. For individuals working as marketing managers and marketing coordinators can earn between $45,117 and $48,531 per year, while account managers and retail store managers earn median of $45,282 and $45,357 annually. Marketing Directors and Regional Sales Manager can expect to earn $64,803 and $70,300 per year.
Accessibility: online educational programs allow students to pursue their studied from any convenient location from anywhere around the world.
Flexibility: students pursuing an online education have the flexibility to work and study at the same time.
Convenient: Students have 24hr access to learning material through the institution’s online library and coursework archive. Students have the choice of attending online classes at a time convenient to them whether day-night- or week-end classes.
Some of the disadvantages of pursuing an online education include: