Associate or Bachelors Degree in Business Administration, Marketing
Marketing in today’s world is not only a very exciting and happening field, but it’s also one that is much in demand. According to the US Labor Department, thousands of jobs are expected to be added for advertising and marketing managers between 2010 and 2020, making this one of the fastest growing occupations today.
However, like many careers today, getting into the marketing field without the right education will be a very difficult feat. Therefore, getting a degree in marketing to secure a job in this career area is quite essential.
Candidates for these programs often question if they can pursue a 2-year degree for this field or whether a 4-year bachelor’s is a better idea. To lay it all down in black and white, we’ve detailed some pros and cons of both choices for you that will help you make an informed decision.
Advantages of the Associate in Marketing Degree
Through the associate in marketing degree, whether earned online or through a traditional college, you will be able to break into a job in the industry within a relatively short time. It’s less stressful, you stay motivated through the 60 credit hours you complete, and you don’t lose out on two years of earnings that you may have spent studying. Thus, it’s an easier degree to manage especially for those who are very busy with work and family commitments. Besides that, acceptance rates for this degree are also higher and prerequisites less stringent than a bachelor’s degree.
Disadvantages of the Associate in Marketing Degree
Having mentioned the obvious advantages of a 2-year associate degree, let us clarify that by no means do the 2-years compete with the 4 years of a bachelor’s education. Employability of candidates with a bachelor’s degree in marketing is much better and career progress to higher roles is also more probable. With an associate’s degree, you’ll only be able to hatch into entry-level positions in marketing at best.
Advantages of Bachelor’s in Marketing
Earning your bachelor’s degree in marketing from an online school will offer you the flexibility of studying at your own schedule, managing all your time commitments. Because you’ll study many courses related to management, business, marketing, consumer behavior, etc., you’ll be prepared to enter many different occupations in the industry, such as market research analyst, advertising manager, consumer researcher, copywriter, marketing manager, etc. Not only that, your chances of being promoted and of getting an increment are also higher. Not to forget, you can later enroll in a master’s in marketing program to further your educational and career goals.
Disadvantages of the Bachelor’s in Marketing
The main disadvantage is that this degree takes four years for completion, which can seem too long to some candidates. However, students should never forget that once these four years of dedicated and rigorous studies are completed, their career prospects improve significantly.
Having mentioned all these points, your own individual circumstances and preferences will also determine which degree you’d choose. The best part is that both are available online. So whichever degree you choose, remember to consider your own preferences and rest assured that you can seek them via the distance learning mode.