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Archive for October, 2009

Getting an Early Childhood Education Degree Online

Christine S. Baker
October 30th, 2009


Early childhood education focuses on the early care and education for children from birth to age eight years. It involves the use of various techniques and instructional skills to encourage and stimulate growth and development through to the next stage.

Getting an Early Childhood Education degree online will prepare you to meet the specific challenges in the education of young children. If you have a genuine love and passion for working with young children and are looking to enter into the field, an Associate’s degree in early childhood education will provide you with a well-rounded education in early childhood and field experience.


The program also provides a great opportunity for unlicensed substitute teachers and childcare workers to obtain the additional knowledge and training needed to upgrade their skills. The program focuses on core online courses and topics that teach the principles of educational practice and theory with an integration of teaching skills. Some of the courses covered include childhood education, educational development, nutrition, health and special-needs-care.


The program takes one to two years to complete. Successful completion of the online Associate degree in early childhood education opens the door to a four-year degree program that allows for more advanced and specialized studies within the field.


An Online Early Childhood Education Degree pursued at the Masters or PhD levels will see students focusing on specialized content, knowledge and training that will qualify them for administrative and leadership positions within the field.

Employment Outlook for Childcare Professionals

Graduates of an advanced degree program in Early Childhood Education will have the appropriate qualifications needed to seek licensure within the state they wish to work. They can then pursue various employment opportunities in pre-school childcare centers, day-care centers, recreational centers, kindergartens or other agencies that specialize in childcare. They can also work as a teacher or teacher’s assistant at the elementary or secondary level.

Schools that provide an Online Degree in Early Childhood Education

Western Governors University (BA in Early Childhood Education)

Northern Maine Community College (Associate in Early Childhood Ed)

Penn Foster College

Capella University

Rasmussen College

Salary Range for Childcare Professionals

The median salary for childcare professionals working in a kindergarten, elementary or secondary school is around $25,000- $33,748 per year. A daycare teacher can earn up to $24,165 per year, while a director of a preschool can earn up to $33,458 per year.

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Curriculum and Instruction Online Program

Christine S. Baker
October 28th, 2009


The field of education is ever evolving due to internal and external political, cultural and philosophical influences as well as technology. As a result, the demand for innovative and knowledgeable instructional leaders is steadily growing. These specialist practitioners design and implement innovative instructional curriculum designs to facilitate the learning process for students, thereby promoting a higher level of student outcomes in school.

Online Program: Masters in Curriculum and Instruction

The Online Masters Degree in Curriculum and Instruction targets individuals seeking to acquire the necessary knowledge and practical training needed to meet the standards established by the higher educational community.
The program encompasses a comprehensive study of curriculum planning and development, with an additional focus on technology. It also includes research, development and assessment and evaluation of practices and strategies crucial to the effective education of learners from various educational, cultural and geographic backgrounds. Through rigorous analysis and in-depth evaluation methods, curriculum and instruction students will be able to apply their expertise to critical issues and challenges present within the field of education. Students can complete the program within one to two years.

Career Outlook for Online Curriculum Instructors

The demand for new and well-trained curriculum instructors has broadened the career opportunities for these professionals. These opportunities exist in public school districts, private institutions and research centers. This demand is expected to grow for years to come as the field of education continues to undergo rapid changes. Graduates of a curriculum and instruction degree program qualify for a wide range of challenging but rewarding positions within the field such as Education Consultant, Learning Consultant, Curriculum Developer and Training and Development Advisor.

Schools that offer Online Programs in Curriculum and Instruction

Salary for Online Curriculum Instructors

The earning potential for graduates with an advanced degree in curriculum and instruction will depend on factors such as level of training, experience, specialty, and area or location. These specialist practitioners can earn an average $48,790 to $80k annually.

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Online Bachelor of Business Administration Degree in Marketing

Christine S. Baker
October 26th, 2009


The Bachelor of Business Administration in Marketing prepares participants for entry level to middle management business administration positions in an organization’s marketing department. The program objectives of the BBA in Marketing Specialization is to provide students with a solid foundation in marketing concepts and business that will develop their understanding of all aspects related to the marketing process. In particular, the program focuses on providing students with a thorough understanding in:

  • consumer behavior and market research to effect the marketing decision process
  • how to implement business strategies to accommodate the changing global marketplace
  • analyzing business problems
  • market pricing
  • influencing consumer-buyer behavior
  • the use of technology in marketing and presentations
  • assessing organizational needs and suggest ways of improving organizational standards
  • how to advertise and promote
  • managing retail operations
  • international trade

The marketing specialization at this level also provides the resources needed to develop students’ abilities and gain valuable experience in sales management, marketing as well as develop proficiency in research, oral communication, speaking and business writing, spread sheets, problem solving, team building and leadership skills. The program helps them to develop ethical values that are crucial to gaining respect within the global business environment.


Students participate in workshops, case studies, hands-on projects as well as real world business simulations and web-based projects that help them to make power point presentations and other multi-media presentations.


Core courses covered include General Accounting 1, General Accounting 2, Finance, Economics, Business Law, Principles of Management, Financial Management and Principles of Marketing. The marketing specific courses with an emphasis on technology and communication provide valuable insight of how goods and services are channeled to producer and consumers and will cover topics such as Applied Marketing, Professional Marketing, Advertising and e-Commerce. Other sub-topics include Sales Management, Personnel Management, Customer Service, Statistical Methods and Salesmanship as well as Business Forecasting, Government Regulations in Business and Computer Information Systems.


In addition, the Bachelor of Business Administration in Marketing offers advanced level training to its participants by allowing them to choose and focus on specialized areas in marketing such as International Marketing and Risk or Analysis and Assessment of Global Market Trends. These course offerings will expand their knowledge in marketing techniques and the rising global interdependence in the business community.
The BBA in Marketing takes four years to complete and leads to more advanced business degrees.

Careers with a Bachelor of Business in Marketing Degree

The BBA in Marketing Degree opens the door to a lucrative and exciting career path within this dynamic marketing field. By specializing in a particular marketing field such as advertising, promotions, public relations, finance, retail management or sales you will further enhance the scope of your career opportunities as well as increase your marketability and income earning potential. Job titles that exist within the marketing department of large corporations include marketing assistant, product manager, and marketing communication manager, marketing director, sales promotion manager or marketing research manager. Other career opportunities that exist within other industries such as the financial, advertising and retailing industry include business analyst, project analyst, financial analyst or promotion and advertising specialist, media manager and sales promotion manager.

Average Salary with a Bachelor of Business in Marketing Degree

The median salary for graduates with a Bachelor of Business in Marketing Degree will depend on various factors including type of company and size, type of industry, area of expertise, benefits, experience and location. For individuals working as marketing managers and marketing coordinators can earn between $45,117 and $48,531 per year, while account managers and retail store managers earn an average $45,282 and $45,357 annually. Marketing Directors and Regional Sales Manager can expect to earn $64,803 and $70,300 per year.

What are the Pros and Cons of Earning an Online Bachelor of Business in Marketing Degree?

Pros

Accessibility: online educational programs allow students to pursue their studied from any convenient location from anywhere around the world.


Flexibility: students pursuing an online education have the flexibility to work and study at the same time.


Convenient: Students have 24hr access to learning material through the institution’s online library and coursework archive. Students have the choice of attending online classes at a time convenient to them whether day-night- or week-end classes.

Cons

Some of the disadvantages of pursuing an online education include:

  • Hardware intensive
  • Unpredictable technical difficulties
  • Students who lack the self-discipline and motivation to study on their own may not enjoy the benefits that online education provides
  • Despite the growing recognition of online education programs, some employers fail to recognize the value of degrees earned online
  • Limited interaction between instructors and fellow peers

Baker College Online
Kaplan University
Pacific State University
American InterContinental University
South University
Bauer College Department of Marketing Entrepreneurship

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Posted in Accredited Degree, Online Bachelors Degree, Online Marketing Degree | 3 Comments »

Marketing and Communication Manager

Christine S. Baker
October 23rd, 2009


A marketing and communication manager is really a public specialist who serves, promotes and preserves business relationships between an organization and its clients. With the increase in globalization and competition, companies are now relying more these on marketing specialists to offer advice on strategy and policy to ensure their success.

Job Description of Marketing and Communication Manager

Marketing and communication managers form their domain and relationships in the media, public, general industry and the internet. They place themselves into strategic relationships so they are easily recognized and associated with the products they are promoting. They must develop an understanding of the culture of the community, fellow employees and consumers transfer this information into income generating opportunities. Some of the specific functions of marketing and communication managers include:

  • drafting of press releases
  • organize trade shows and seminars to keep in contact with their client
  • conduct research on market trends
  • conduct sampling of the product to ensure it is at a desired standard
  • assist in the design and production of advertising campaigns
  • managing and motivating staff under their control

Education Required to Become Marketing and Communication Manager

Most employers require that Marketing and Communication Managers to have earned at least an Online Bachelors Degree. This validates the level of trainability and knowledge of the individual. However, for jobs in top companies, training that is more specialized is required at the Master or PhD Levels. This is paramount due to the high level of expenditure involved in managing a successful marketing campaign and investors require returns on their investments.


Most marketing and communications manager progress through the field of Communications and combine these skills with formal training in business administration.

Online Bachelors Degree in Marketing and Communications

A typical Bachelor’s Degree Program in Public Relations will see students exploring subject areas such as public relations principles, public relations management, organizational development, writing, effective news release techniques, business proposals and speech writing. Students of Marketing and Communications majors program also study visual communication courses such as desktop publishing and computer graphics. For a real time understanding of the business side of the industry, students receive instruction in advertising, business administration, finance, political science, sociology and economics.


This training enables participants to provide and support business growth and development through the successful introduction and maintenance of the product in the market. They will also be able to conduct research, identify market opportunities in both new and established industry markets. They will evaluate the competitive environment to adjust and position the product by preparing sales and marketing forecasts and coordinating the overall marketing strategy into one cohesive unit.

Online Programs to Get You There

The position of a marketing and communication manager is of vital importance to the success of the product in the market place. These marketing and communication specialists develop strategies to monitor trends and ways of influencing customers to purchase their products. While the job can be stressful due to the long hours required, with proper training and education, they will develop the appropriate skills needed to achieve their desired goals.


Studies conducted have revealed that with the increasing globalization and new avenues of marketing such as the internet, the demand for communication and marketing managers is high. As a result, various institutions offer training in specific disciplines to create trained professionals to fill these positions. Some of the top schools listed to offer training in Marketing and Communications include:

Average Salary Range for Marketing and Communication Manager

The salary for a marketing and communication manager is tagged to the type of product being promoted, budget of the employer, level of training and experience, popularity and income generating capabilities. More experienced and qualified professionals will certainly command higher wages as they are able to add profile to the product based on their popularity. These individuals may have fluctuating salaries that may be significant.


Mid-level organizations may have a dedicated staff on payroll and they receive a steady income regardless to whether they are able to achieve the goals of the organization. This results in a wide salary range starting from as low as $30,000 per year to over $150,000 for private and independent contractors.

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Posted in Career Advice, Online Degree Program, Online Marketing Degree | 2 Comments »

Studying Online MBA in Management

Christine S. Baker
October 21st, 2009


With an MBA in Management degree, you will get advanced professional training in budgeting, scheduling, project planning and implementing risk management routines. By successfully earning the MBA in Management degree, you will be able to plan and manage projects effectively. The course structure of the MBA in Management degree program includes strategic management, project life cycles, resource planning, financial management, budgeting, human resource management and risk assessment. To get admission into the MBA in Management degree program, you must possess a Bachelor degree with at least one year field experience.

Scope of Online MBA in Management

In today’s business environment where competition is the word, business organizations are taking the services of individuals that possess the MBA in Management degree. Individuals with an MBA in Management degree online can play an active part from project management to risk assessment. Whatever the sector, individuals with the MBA in Management degree can implement the daily and long-term routines of business organizations effectively. By successfully earning the MBA in Management degree, you can easily obtain admission to a PhD in Management degree program.

Top accredited online colleges and universities offering online degree

Some of the top accredited online colleges and universities that offer the MBA in Management degree online are mentioned below



AIU Online : AIU Online conducts the MBA in Operations Management degree program for their students. With MBA in Operations Management degree from AIU Online, you will get a comprehensive knowledge of the operations management field. You can earn MBA in Operations Management degree in just 10 months thanks to the accelerated degree program that is being conducted by AIU Online. Regarding accreditation, AIU Online is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

University of Maryland University College : University of Maryland University College conducts the MBA in Management degree program for their students. The syllabus of this online degree program includes organizational methods, budgeting, strategic management, resource allocation, decision-making and leadership. University of Maryland University College is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools.

Stephens College : If you are looking to gain broader knowledge in the management field, then the MBA in Management degree program offered by Stephens College can help you immensely. Stephens College is accredited by the North Central Association of Colleges and Schools. Being an accredited college, the syllabus is designed by industry experts and is updated on a regular basis.

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Online Marketing Analyst

Christine S. Baker
October 19th, 2009


The Job Description of a Marketing Analyst

A marketing analyst is an individual who gathers information about what people think to help companies understand what type of products people want and at what price. The specific duties of a marketing analyst will vary depending on the type and size of organization they work for, however, these specialist practitioners focus exclusively on designing and conducting surveys through various media channels including telephone, internet, and mail or they may develop advertising brochures and commercials, sales plans and product promotions such as give-a- ways or rebates. Marketing analysts may also work with statisticians, economists or collaborate with other marketing analysts in order to designs surveys.

Other duties of a marketing analyst include:

  • analyzing and collecting data to evaluate existing and potential product or service market
  • evaluate prices, sales and methods of marketing and distribution
  • study data on past sales to predict future sales
  • devise and implement effective strategic methods and procedures in order to obtain correct data
  • design surveys to assess consumer preferences

Marketing Analysts are hired by a variety of clients such as government agencies or corporations to make recommendations and help them implement ideas on the promotion, distribution and pricing of products or services. However, most clients hire them to gather, compile and analyze data in order to identify and monitor its competition as well as research and monitor current market conditions or changes in the industry that may affect sales.


The information gathered also allows them to make fiscal or policy decisions, measuring the effectiveness of those decisions or to improve customer satisfaction.


Marketing Analysts must possess certain preferred qualities in order to distinguish themselves from their competition and create a niche market for themselves. These include possessing strong analytical skills and keen attention to details, exceptionally well organized, goal orientated, strong oral and written communications, analytical problem-solving skills, and the ability to articulate and display a high level of professionalism. They must also be patient and persistent due to having to work for long hours sometimes under difficult circumstances. Having strong people skills is a must as sometimes they must supervise interviews for individuals of varying cultural, religious and educational backgrounds.

Education Required for becoming a Marketing Analyst

A Bachelor’s degree is the minimum requirement needed to pursue many entry-level marketing analyst positions such as administrative trainee or research assistant. However, a Masters degree is the basic requirement for companies seeking marketing analysts to occupy technical positions within their organization.


The training programs required for aspiring marketing analysts must include courses in business, marketing and consumer behavior coupled with other liberal arts and social science courses in English, Economics, Psychology and Sociology. Due to the importance of quantitative skills in the career of a marketing analyst, courses providing instructions in Statistics, Mathematics, Computer Science, Sampling Theory and Design are significantly helpful to your career as you progress in this dynamic and increasingly competitive field.


Most marketing analysts often go on to pursue advanced degrees in business administration, communications, marketing, statistics or a closely related field to enhance their personal and professional growth. They also continuously upgrade their skills through short courses and seminars to keep abreast of the latest methods of developing, conducting and analyzing surveys and other data.

Online Programs to Get You There

Individuals can gain formal education and practical specialized training needed for the position of a marketing analyst through various accredited institutions that offer an online marketing degree. The online institutions that offer the concentration in Marketing at the Bachelor or Master Degree levels provide additional focus on the latest principles and technologies utilized within today’s high tech global environment. Some of the online course topics covered include those in e-commerce, consumer behavior, marketing strategy, market research, professional selling and internet marketing to develop students’ abilities in general business management, critical thinking, problem solving, decision making, communication and writing skills. Some of the top Schools providing an Online Marketing Degree include:

  • Westwood College Online
  • Kaplan University
  • Strayer University
  • AUI Online
  • North West Arkansas Community College (Marketing Analyst Program)

Average Salary for a Marketing Analyst

The salary for a marketing analyst will vary depending on the type and size of the company, location, level of qualification and experience. Studies reveal that more than 50% of marketing analysts earn between $35,493 and $45,205 per year.

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Posted in Online Degree, Online Degree News, Online Marketing Degree | 10 Comments »